Queensland, Australia, 5th April, 2011 - In the early days, online marketing served as a unique opportunity for old and new businesses to place their respective niches on the ‘Internet map’. Since then, the companies that have followed have had to face much more competition, chasing both site traffic and site authority, both important factors in being successful online.

With the web evolving into a more social world, dedicated newcomers are able to take on the old search engine competition by using social networking sites and other key tools to spread the word. One booming sector that still receives relatively little attention in the media is the mobile realm. Your Marketing Matters wants to capitalize on that by helping business owners to create mobile websites, as well as add mobile marketing techniques to their marketing mix.

A Rapidly Expanding Mobile Market
2010 was a big year in the tech space, with life revolving around smartphones, tablet computers and even netbooks. More tablets from the likes of HP, RIM, and Toshiba are due for release in the 2nd half of 2011, resulting in more people accessing the internet via their mobile. If this trend continues at its current pace, the mobile device market is predicted to drive 87% of all online traffic by 2015.

This impressive increase in mobile internet traffic makes it ever more critical for business owners to ensure that they have a mobile version of their business website. This is not just a matter of creating a smaller version of your existing business website but rather requires the creation of a simpler site with reduced menus, information and graphics. Your Marketing Matters wants to make the transition to mobile as simple as possible for business owners by offering mobile sites as a core component of their online packages.

Mobile Technology - Giving Birth To New Marketing Approaches
New marketing concepts, such as proximity marketing, have been developed to capitalize on the popularity of mobile web browsing. Proximity marketing itself is an old marketing concept but is now based on new technological approaches. It has excellent potential, especially for those that are hoping to market their business to a local or more targeted community.

Proximity marketing requires that people have smartphones or other compatible devices because it delivers messages wirelessly. With more and more people moving to smartphones, as brand options increase and prices fall, proximity marketing is expected to play a much larger role in local business. No doubt, the future will be a blank canvas, as innovative businesses like Your Marketing Matters continue to think of new and exciting ways of using proximity marketing.

The Final Word On Innovative Marketing
The online world continues to grow daily with more and more local businesses utilizing it to increase awareness of their product or service. As a result, the competition continues to grow daily, often making it more intimidating and expensive for newcomers to make their business stand out from the crowd. However, competition is greatest within a standard website environment, whereas the potential of the mobile marketplace is still relatively untapped.

Your Marketing Matters aims to help business owners who are looking to stand out from the crowd and take early advantage of the massive move toward mobile. Why not move to smartphone, where your target market is, by utilizing mobile websites, proximity marketing and uniquely mobile traffic strategies?

Learn more about how Your Marketing Matters can bring your business into the age of mobile by visiting: http://YourMarketingMatters.org

Media Contact:
Cath Thrupp
PO Box 97,
Sandgate Qld 4017
Australia
Phone: +61 7 3103 2320
http://YourMarketingMatters.org