April 20, 2011 – Anyone who has read Tim Ferriss's book 4 Hour Body Workout knows the lifestyle advice guru is fond of kettlebell workouts. In fact, as pointed out by the Australian Kettlebells website (http://kettlebells.com.au), interest in kettlebell workouts spiked dramatically directly following the launch of the book, which is designed to help readers achieve their fitness goals in less time and with less effort.

The Australian Kettlebells website has the tagline 'Get the Unfair Advantage', and that is just what proponents of kettlebells claim the workout tools do. The weights, which essentially look like metal or plastic balls with looping handles, are designed to be lifted and swung, as they work large and small muscle groups simultaneously. Kettlebell workouts are short, intense and individuals who work out with them often can't believe that such an intense workout can be achieved in such a short period of time.

According to the Australian Kettlebells website, the use of the weights for working out started in rural Russia. During that time, the kettlebells were used as a counterbalance for weighing grain. Russian peasants began to swing the weights around and found that the kettlebells made for quick and convenient weight training.

The site goes onto say that today kettlebells are regarded by fitness experts as the ultimate training tool for all around fitness and physical development. According to Google Trends, which tracks average worldwide traffic based on certain keywords, Tim Ferriss's book launch for 4 Hour Body Workout coincides with an increase in interest in kettlebell workouts.

In March of 2008, Tim Ferriss joined the Gear Up 2008 keynote line up, where he discussed kettlebells and kettlebell workouts. Then, just a few months later, in January through December of 2009, headlines discussing kettlebells and their workouts began popping up on publications like CBS News Online, the Dallas Morning News, Reuters India, ABC News and the San Jose Mercury News. The graph appears to rise in direct correlation with the book's popularity, and the Australian Kettlebells website thinks this is no coincidence. In fact, the site states that Ferriss discussed the Kettlebell swing as an exercise technique and not long after there is a massive jump in interest for kettlebells.

To learn more about Kettlebells and kettlebell workouts, visit the Australian Kettlebells website at: http://kettlebells.com.au.

Contact:
Iron Edge/ Australian Kettlebells
13 Newton Street
Richmond, Vic 3121
Phone: (03) 9421 5695
http://kettlebells.com.au/