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Advancement is necessary to follow the trend and it’s achieved step-by-step for change or development. It is when edition of a product is better than the previous one with some additional features. It was first catalogued over ninety years ago when endogenous growth theory was developed. And it works; growth arises in practically every phase of our lives, and especially in the business and consumer worlds, it occurs on the long-run growth rate education and research and development increase the growth rate. It looks like that companies find themselves have to be up-to-date, fast-paced and ever growing to stay ahead of the competition.

Do you think that a company can decide an unpardonable offense to alter their identity, their recognition--their logo?

If you have a look at about the worlds popular brands, BMW, Google, Coca-Cola, McDonalds and others, it is easy to recognize their respective logos among others. Those logo designs have become the brand recognition of the company, which is what customers thinks about your company and their trust and experiences with it. So, do you think now a logo should never change in order to avoid customer’s isolation and mistrust?

Its true, logo advancement is as common as evolution in any other part of business, and it’s an excellent practice according to the growth point-of-view. An extreme change can cause customers isolation and mistrust, but never changing a logo can also have an unfavorable effect as well. It’s necessary to update logo time to time to tell your existing and potential customers and to attract new customers that company is staying up-to-date and be aware with the latest market trend.

Of Course, there should be slight changes in your company logo and keep the same basic design objects that can easily associated with the company, product and services. There shouldn’t be frequent changes in logo that can give an impression of a company without having a clear vision.

You’d be surprised to know how many companies have made changes to their logo without you even knowing. This is logo advancement trend. Its growing time-by-time and the variation are slight. Now have a look at world’s most prominent brand logo variations.

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Of course, changes should be subtle and keep the same basic design elements so the logo can still be easily associated with the company, product or service. Change should not occur too often either, as this can give an impression of a company without clear vision. There is a delicate balance, but in most cases it is appropriate to prudently alter a company logo from time to time.

You'd probably be surprised to find out just how many companies have made changes to their logo without you even knowing. This is logo evolution. It takes place over decades and the changes are subtle. Here are a couple of examples:

Advancement of logos only for those companies that aren’t looking forward to reinvent themselves. Companies that feel they aren’t building relationships with their target audience may need a logo alteration and relocate themselves.

But when updates and variations are suitable, make sure the advancement need is modest, gradual and done with the consumer in mind. Companies that makeover their logos in combination with corporate advancement will be building relations with target market, trust and staying fresh in the minds of consumers, as long as the changes are slight instead of staggering.